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Oakley, by Oakley
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Always cutting-edge and defying convention, Oakley is known for its inimitable glasses worn by top athletes such as Shaun White and actors such as Tom Cruise in Mission Impossible 2. But the company is not just about creating fashionable eyewear—it’s about creating authenticity, exceptional performance, and groundbreaking design using the newest technology, and launching the unexpected. Filled with striking images, Oakley tells the story of this unparalleled brand from its beginnings forty years ago to beyond tomorrow.
- Sales Rank: #173477 in Books
- Published on: 2014-12-02
- Original language: English
- Number of items: 1
- Dimensions: 15.75" h x 12.25" w x 2.00" l, .0 pounds
- Binding: Hardcover
- 224 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
Only a little about design, and lots of photos of Oakley's athletes.
By C. MERRITT
Oakley designs are great, and I'd love to see more of the designer's sketches and process documentation. This has a small amount of such information. It also has lots and lots of pictures of athletes wearing Oakley gear. Pardon my candor... so what!!! What are you highlighting? Good photography, corporate sponsorship? Oakley has a team of fabulous designers and the vision of a founder who likes to shake things up. Tell us more about how vision and design connect.
So I must admit I am biased. I don't care about Oakley's sponsorship of athletes. Should I? (convince me)
I do care about good design. I am interested in how good design makes it to market without being diluted by management. That's a story I want to read and see. Maybe the next book.
0 of 0 people found the following review helpful.
Great book for all Oakley fanboys (and girls)
By Lindstr�m Kai A
Great book for all Oakley fanboys (and girls). Lots of cool advert photos etc. that especially people working in marketing and/or media businesses will love. Since it is a 40th anniversary book, it would have been cool to feature all different models that Oakley has made during the years and for example in periodical order.
0 of 0 people found the following review helpful.
The book is very nice but the cover came with glue smudges so it ...
By Lisa Perkins
The book is very nice but the cover came with glue smudges so it can't be left out on display. I purchased this for my husband who is a huge Oakley collector and I was disappointed that he couldn't display this next to his sunglasses towers.
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